Optimum by Hifas da Terra presents a new line of functional gummies designed for a new generation of wellness consumers looking for effective, healthy solutions that are easy to integrate into everyday life, offering a delicious new way to experience the benefits of medicinal mushrooms.
Sweet Energy, Focus on the Good and the upcoming Glow Up form a collection formulated with medicinal mushrooms and vitamins, designed to support sustained energy, cognitive performance and skin radiance without relying on artificial stimulants.
With this new proposal, the Spanish biotech company is opting for a more experiential, sensory and aspirational format that transforms supplementation into a practical and enjoyable self-care ritual.
Sweet Energy has been formulated for those who want to maintain an active lifestyle without relying on caffeine or energy drinks. These natural passion fruit-flavoured gummies combine Cordyceps extract, known as “the mushroom of vitality”, with vitamins C, B3 and B5 to reduce tiredness and fatigue while supporting the body’s natural energy production. Thanks to its action on the natural production of cellular ATP, the universal energy molecule, Sweet Energy helps provide sustained and stable energy, without the “crash” effect associated with other stimulants.
Focus on the Good responds to an increasingly common need: improving concentration, mental clarity, and cognitive performance in a context marked by stress, overstimulation and mental fatigue. With a natural peach flavour, this product contains Lion’s Mane extract and vitamin B5: a combination designed to enhance concentration and reduce brain fog. Its formula has been developed for professionals, students and anyone who wants to optimise their cognitive performance in a natural and progressive way. Its benefits include reduced brain fog and improved focus & memory.
Glow Up, which will be launched soon (date TBC), represents the brand’s commitment to beauty from within in a more aspirational and experiential format. Inspired by the “glow from within” trend, this gummy combines Tremella, known as the “beauty mushroom”, with biotin, zinc, selenium and vitamins A, C and E. Based on the latest scientific advances, the formula has been designed to enhance your natural glow and nourish your skin from within. With Glow Up, Hifas da Terra aims to transform the traditional concept of nutricosmetics into a more sensory, practical self-care ritual aligned with new beauty and wellness trends. Under the message “Beauty & Glow: eat your skincare”, the brand proposes a new way to integrate beauty into the daily routine.
Henry Bernard, of Hifas da Terra UK & Ireland, commented, “Hifas da Terra and Optimum are expanding their wellness offering with the launch of a new line of functional gummies designed to respond to three of today’s consumers’ main needs: sustained energy, mental clarity and holistic beauty. Under the concept “Beauty, focus and energy in one bite”, we present a range of supplements that combines science and functionality in a healthy, practical and delicious format. The new gummies were created to bring functional supplementation closer to a new generation of consumers who prioritise self-care and wellbeing from a more conscious and aspirational perspective. Moving away from traditional formats, Hifas da Terra X Optimum offers a more sensory experience that is easy to integrate into the daily routine.”
All products in the collection are vegan, gluten-free, lactose-free, and contain no artificial colourings or added sugars. Each jar contains a one-month supply (60 gummies) and is available for £25.90.
Available to purchase directly from Hifas Da Terra here.
Images for press available here
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For more information, please contact Good Health PR, Andrea Kilbride andrea@goodhealthpr.com07801 548967or Charlotte Dormon charlotte@goodhealthpr.com
About Hifas da Terra
Hifas da Terra is a research and innovation-based biotech company with a high level of specialisation in the development of nutraceuticals derived from medicinal mushrooms. This know-how, built on extensive experience, is the intellectual property of Hifas da Terra and holds significant scientific and economic value.
Healthcare professionals from different countries trust Hifas da Terra formulas, forming a multidisciplinary prescription network of more than 50,000 experts with whom the company collaborates through its subsidiaries and distributors in Europe, the United States, the Middle East and new emerging countries.
Hifas da Terra has a team led by Dr Catalina Fernández de Ana Portela, together with groups of national and international scientific advisors. They develop formulas that support health care using the bioactive substances of medicinal mushrooms, which they research, produce, extract and purify.
