Getting to know your customer

We work closely with internal & external research teams to develop market research tools, bring together focus groups and deliver real results for our clients to utilise.

Market Research Case Study: Correxiko

Behind the brief: To collect customer experiences and feedback from first-time Correxiko users with Marine Collagen Powders and Capsules. We selected over 50 women to take part in the trial for 90 days, checking in each month with an easy-to-use online questionnaire that covered product, industry and experience questions. Good Health PR managed the process from start to finish.

What we did:

  • Invited 60 women (52 participated) to choose either Correxiko Marine Collagen Powder or Capsules: take daily for 90 days, providing honest feedback each month on a specific date.
  • Provided each participant with a welcome guide and instruction pack for both the product and the trial process.
  • Created a series of easy-to-use online questionnaires embedded into the Correxiko website to complete with the ability to upload before/during/after photographs to show progress.
  • Managed the ordering of product to be delivered to each participant every month to keep the consistency of dosage.
  • Collated all the results and statistics and presented them to the client in a personalised document.
  • Followed up with all participants and arranged Amazon vouchers and product for those who completed the 90 days.
  • Worked with a smaller group of women from the trial who had experienced positive changes in menopause symptoms to provide video testimonials to use on the Correxiko website and social media. 

Example Highlights:

100% of customers who used the powder would continue to use collagen as part of their daily health and beauty routine.

88% on a recent 90-day trial saw improvements in their skin health and appearance.

94% of women on a recent trial stated that Correxiko collagen powders are easy to use.

96% of customers who took the capsules would continue to use collagen as part of their daily health and beauty routine.

96% would recommend Correxiko to family and friends.

76% who took part in a recent trial noticed significant improvements in their hair and nails in just 3 weeks.

78% of female customers noticed improvements in menopausal symptoms after just 60 days.

77% of women on a recent trial selected ‘Very Important’ for the question: how important is it to you that Correxiko has been created by an NHS doctor with over 30 years of experience?

Example Video Testimonials:

What Our Clients Say