Hifas da Terra, the world-leading and multi-award-winning mushroom bioscience company, is excited to announce a new collaboration with London Nootropics, a premium provider of adaptogenic coffee blends. This partnership brings together two innovators in the health and wellness industry to offer customers a unique way to enhance their daily routine with the potent benefits of Hifas da Terra’s medicinal mushrooms in London Nootropics’ adaptogenic coffee.
Both brands share a commitment to quality, health, and innovation. Hifas da Terra’s scientifically backed mushroom extracts, including Lion’s Mane, Reishi, and Cordyceps, have been crafted to support cognitive health, immune function, and overall vitality. Now, these powerful extracts are featured in London Nootropics’ blends, offering customers the perfect combination of natural nootropic and adaptogenic ingredients to optimise their wellness.
“London Nootropics are market leaders in adaptogenic mushroom coffee,” said Catalina Fernández de Ana Portela, CEO, President and Founder of Hifas da Terra. “Our brands are a perfect match and complement each other wonderfully. In recent years, there have been numerous mushroom products that have come onto the market; however, not all mushroom brands are created equal. Hifas da Terra was founded to establish the beneficial health properties of medicinal mushrooms, studying their composition and creating innovative products. Years of science, research and dedication means that Hifas Da Terra extracts are still the best in the world. This new partnership with London Nootropics makes our extracts accessible to even more customers who can use these best-in-class health-conscious blends to support their everyday wellbeing.”
“We are thrilled to partner with Hifas Da Terra and add their gold-standard mushroom extracts to our adaptogenic coffees” said Zain Peer, co-founder of London Nootropics. “This collaboration is a perfect blend of our mission to make the best adaptogen extracts in the world accessible in everyday life and our dedication to delivering best-in-class health-conscious blends.”
The London Nootropics adaptogenic coffee range includes:
- FLOW for mental clarity and focus (Lion’s Mane & Rhodiola)
- ZEN for calm and balance (Ashwagandha & L-theanine)
- MOJO for endurance and vitality (Cordyceps & Siberian Ginseng)
This innovative fusion of coffee and mushroom extracts offers a daily wellness boost with a focus on enhancing cognitive performance, calming stress, and boosting energy. The blends are now available at LondonNootropics.com.
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For more information, please contact
Andrea Kilbride at Good Health PR andrea@goodhealthpr.com
Notes to Editors:
About Hifas da Terra:
Hifas da Terra is a global leader in medicinal mushroom bioscience, renowned for its clinical research, innovation, and commitment to environmental sustainability. As pioneers in mycotherapy, Hifas da Terra produces adaptogenic mushroom supplements that harmonise the body and support overall health. They are also committed to environmental conservation, planting 120,000 trees annually and maintaining one of the largest private fungal reserves in Europe. Their dedication has earned them 13 awards for innovation, rural revitalization, and environmental stewardship.
About London Nootropics:
London Nootropics is a leading wellness brand known for its expertly blended adaptogenic coffees, designed to enhance mental clarity, focus, and balance. By combining high-quality coffee with natural adaptogens and nootropics, London Nootropics has developed a product line that supports a mindful, health-conscious lifestyle. Launched on BBC One’s Dragons’ Den in 2022, the brand has since expanded to luxury retailers such as Harrods and Selfridges and continues to grow in popularity among wellness enthusiasts globally.
